SERVICES
Organic Influencer
Organic Influencer campaigns are at the heart of our Brainlabs Influencer offering. Fusing our market leading creative strategy with our test and learn approach to all things influencer, we drive results that turn into long term partnerships. We have the ability to activate at scale, having worked on ~200 campaigns for 30+ clients in 25 Global markets last year alone.
If you are looking for any of the following campaign types for your brand, we would love to discuss them with you and demonstrate to you how we can help you level up
- Retained Always-On Organic Influencer
- Brand Awareness Campaigns
- Brand + Product Consideration Campaigns
- Conversion Campaigns (only in conjunction with Paid Social)
- Account Growth Campaigns
- Brand Ambassadorship Programs
Influencer Generated Content (IGC)
Brainlabs Influencer’s answer to UGC. Leveraging the creativity, social presence and familiarity of influencers has been a rapid growth accelerator for many of the biggest brands of social over the past few years. IGC allows brands to test and learn at pace, figuring out the kind of content that works for their communities in a fluid and low risk fashion. Long story short, this approach results in the production of high-performing branded ads that replace traditional content. Influencer-generated content can boost performance by 33% over brand assets. At Brainlabs, we help harness the power of influencer-generated content, amplifying brands across paid social, organic channels, websites, and more – offering full-service activations from strategy to reporting.
Paid Social
At Brainlabs, we have a dedicated Paid Social x Influencer team. We understand the importance of maximising your investments into influencer activations which is why we built out a team to specialise in this area. By integrating our paid & organic influencer team under one agency, we have a direct line of communication, feeding back live insights to inform on platform selection, objectives, influencer selection, content briefs etc. This also enables us to make live time optimisations and provide instant data feedback using specific influencer x paid social reporting metrics, ultimately resulting in market leading results that help move the needle for your brand.
Strategy and Consultancy
Influencer marketing is constantly evolving and over the past five years we have seen expedited change thanks to the growth of TikTok. The move from siloed conversations (‘social media’) to Interest Media (content being shared based on your interests and what you’re actually engaging with) has meant that getting consumers’ attention has become even more competitive.
These advancements mean that best-in-class strategy is no longer a bonus, it is crucial. We use Proprietary and Partner technology to identify growing communities and conversations online to understand what audiences really want to watch and engage with.
Live data signals and social insights from across the spectrum, what we call Real Intelligence at Brainlabs Influencer, informs everything we do from a strategy perspective. However, it is the translation of Real Intelligence into award winning creative that truly drives cut through, with measurable results. Influencer Strategy is at the very heart of our offering here at Brainlabs and comes as standard with every campaign, however it is also offered as a stand alone service as well for our clients if desired.
Integrated Media Offering
We offer a fully integrated approach across the full spectrum of media and creative services. Leveraging real-time data on real people to drive strategy beyond static demographics, our teams develop insight-led media plans powered by our proprietary Cortex AI platform, delivering faster, smarter, and more effective execution. We know media, so if you have any interest in discussing search, SEO, social, programmatic, CRO,TV + DOOH, data strategy, organic social, retail media, organic social or media planning – please reach out to the team and we will connect you with the right division.
Data, Measurement and Reporting
We understand the importance of data, measurement and reporting for our clients and as such we commit to in-flight reporting and deep post campaign analysis as standard for every project. We use a mixture of proprietary and partner tech to ensure we are looking beyond standard ‘vanity metrics’ and are providing tangible learnings in relation to real business impact. At base level, we look at metrics including: Comments, ER, Likes Shares, Saves Reach, Views and Impressions across influencer and social activity. However we have built tech that allows us to go deeper, including the Sentiment Analysis tool (a tool which allows us to gather deeper level insight around consumer sentiment with regard to brand advocacy, purchase intent, perception shift etc) alongside a number of other bespoke measurement tools which can start to give insight into channel ROI and EMV amongst other metrics. Get in touch to learn more about the bespoke ways we can activate data, measurement and reporting for your brand.