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WINNING HEARTS, MINDS AND THUMBS.

Unleashing tastemakers to turn game launches into unmissable cultural moments.

For massive launches like Call of Duty, Diablo IV, and Tony Hawk’s Pro Skater we needed to do more than just preach to the choir.

But the challenge was clear: in a world of endless gameplay trailers, how do you create genuine cultural hype that captures the attention of lapsed players and the broader public? How do you make a game launch feel like a blockbuster movie premiere?

WE SHIFTED THE FOCUS FROM GAMEPLAY TO REAL-WORLD CREATIVITY. OUR “TASTEMAKER” STRATEGY WAS BORN.

We collaborated with a wild range of artists and creators to produce visually stunning, “thumb-stopping” content that brought the game worlds to life. But what does this mean in practise?

  • 1x real-life Ray Gun for Call of Duty
  • 2x intricate sculptures for Diablo commissioned
  • 1x lifesize cake for Indiana Jones

The list continues.

THE RESULT? OUR STRATEGY DELIVERED A BLOCKBUSTER ON CULTURE AND COMMERCE.

Activision Blizzard x CoD Black Ops 6 Launch

Bethesda x
Indiana Jones

Best Engagement Campain award Global Influencer Marketing Awards

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GLOBAL VIEWS
Largest ever opening weekend sales
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GLOBAL VIEWS
5.67% av ER
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Activision Blizzard

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Beauty and the Beat: How We Made a Heritage Icon and a Challenger Brand the Talk of TikTok.

The beauty world is a battleground.

For a Heritage Brand (Estée Lauder): The provocation was clear: how does a luxury icon build real trust with Gen Z on TikTok without losing its high-end sparkle?


For a Challenger Brand (Erborian): The problem was even starker: in a world of “influencer fatigue,” how does a niche brand get noticed when everyone’s sick of sponsored posts?

How

The beauty world is a battleground.

For a Heritage Brand (Estée Lauder): The provocation was clear: how does a luxury icon build real trust with Gen Z on TikTok without losing its high-end sparkle?

For a Challenger Brand (Erborian): The problem was even starker: in a world of “influencer fatigue,” how does a niche brand get noticed when everyone’s sick of sponsored posts?

Results

Two different challenges, two stunning victories.

Heritage (Estée Lauder): The campaign didn’t just get views; it changed minds. It was so successful it was expanded globally. We corrected misconceptions (“The way I never knew they made deep shades”) and fostered unbreakable brand love, proving a heritage brand can learn new tricks.

Challenger (Erborian): We went viral. A single post from our nail artist delivered a jaw-dropping 19.8 million organic views. We turned sponsored content into valued entertainment (“I wish all ads were like this!”), and the internal Erborian team was “buzzing with excitement.”