Their challenge was two-fold: how to jump on viral trends with the agility of a start-up while launching massive global products with a unified voice across 10+ markets. They needed a partner who could build their TikTok presence from the ground up and execute huge campaigns with precision and flair. We fused proprietary tech with pure creative instinct. We told adidas to ditch the polished ‘Instagram-heavy’ briefs and embrace the authentic, chaotic energy of TikTok. Using our tech, we spot emerging trends within a week and activate the perfect talent in under 48 hours. For the award-winning Climacool launch, we mixed this agility with operational muscle, managing 30+ creators across the globe over the course of 10 days.