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WE ARE BRAINLABS: WHERE SCIENCE MEETS MARKETING

A GLOBAL DIGITAL MARKETING AGENCY WITH INFLUENCERS AT ITS CORE.

Brainlabs is on a mission to make marketing more scientific using our Innovation Playground. We work with creators to co-create culture that connects for our partner brands.

We’re an independent, full-service agency driven by innovation—a playground where creative minds experiment, learn fast, and drive real business impact. For you, that means a relentless focus on culture-first moments, measurable results, and every action tied to your core KPIs.

With 1,000+ Brainlabbers worldwide, we blend our people, methodology, and technology to unlock growth for some of the world’s most iconic brands.

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INFLUENCER GENERATED CONTENT

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Trusted by the world's greatest brands

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TikTok

Beauty and the Beat: How We Made a Heritage Icon and a Challenger Brand the Talk of TikTok.

The beauty world is a battleground.

For a Heritage Brand (Estée Lauder): The provocation was clear: how does a luxury icon build real trust with Gen Z on TikTok without losing its high-end sparkle?


For a Challenger Brand (Erborian): The problem was even starker: in a world of “influencer fatigue,” how does a niche brand get noticed when everyone’s sick of sponsored posts?

How

The beauty world is a battleground.

For a Heritage Brand (Estée Lauder): The provocation was clear: how does a luxury icon build real trust with Gen Z on TikTok without losing its high-end sparkle?

For a Challenger Brand (Erborian): The problem was even starker: in a world of “influencer fatigue,” how does a niche brand get noticed when everyone’s sick of sponsored posts?

Results

Two different challenges, two stunning victories.

Heritage (Estée Lauder): The campaign didn’t just get views; it changed minds. It was so successful it was expanded globally. We corrected misconceptions (“The way I never knew they made deep shades”) and fostered unbreakable brand love, proving a heritage brand can learn new tricks.

Challenger (Erborian): We went viral. A single post from our nail artist delivered a jaw-dropping 19.8 million organic views. We turned sponsored content into valued entertainment (“I wish all ads were like this!”), and the internal Erborian team was “buzzing with excitement.”